Good question. Connecting your SoundCloud allows you to quickly import your songs, saving you time. Most importantly connecting your social accounts (SoundCloud and Facebook) gives you access to your fan analytics.
Here are three reasons why fan analytics are important:
- Labels use SKIO to find new talent to sign. One of the ways they look to see if you’re a good fit is by checking your fanbase analytics.
- Artists look for collaborators on SKIO. Many artists do strategic collaborations, and want to connect with people who have a different fanbase from their own.
- Learn about your own fanbase. By connecting your accounts, you can learn important information on your fans, such as, where your music is most popular and how fast you’re gaining new fans.